Czech Dream:

Amy had encouraged us in the tutorial to watch a film called 'Czech Dream', which is about the hoaxing of new super cheap hypermarket opening in the Czech Republic. This obviously has direct links with our project as it is making the public believe something that isn't real and utilizes the media as a tool to do so. The film follows a fictitious, and fraudulent, ad campaign around the opening of a new store called Czech Dream- the Hypermarket for a Better Life. When thousands of people turn up to the grand opening they soon realize that it is no more than a field with a huge shop facade!

The film was extremely interesting as it gave a useful insight into how to con the public. Obviously, the film deals with a different type of hoax, but we liked the gradual build up of the campaign and how effective it turned out to be. A lot of attention was given to every aspect of the campaign, and the organisers even managed to remain truthful throughout, using slogans such as 'Don't Come' and 'Don't Buy', although the public actually did go, the organisers had told them not to.

The film reiterated our previous idea of having a build up before the actual event, but again we could not see a way around this whilst we were hoaxing terrorism. The film highlighted the power of the media and how easily people can be manipulated by it.