Rolling News Channel

The rolling news format has been a very popular with the news broadcasters, as it allows the channel to repeat the same footage every ten to twenty minutes, this keeping the costs down. It has also been popular with the TV audience as it allows them to catch up with daily events in a short space of time.
It was always our intention to use the BBC 24 style layout to show the Gherkin tower footage, we belive that the BBC logo will help the viewer to be more trusting of the film they are being shown.
This style will benefit us in the way that we will be using a very short piece of footage, and we will be able to loop the film and this will not look out of place on the rolling news channel