Subtlety

From the start it had been agreed that subtlety was the key to success for the project. With thoughts of Jeremy Beadle in mind, it was exactly the opposite of what we had set out to achieve. The project is supposed to be tackling a genuine issue within the media, and how people will believe whatever the papers and the news says because they do not know any better. Exploitation is too strong to describe what we are setting out to achieve, yet in a way it is the media we are exploiting, not so much the people who read into it. The idea is not a show and laugh affair, we are after genuine reactions with a debrief in order afterwards to dispell any rumours travelling further afield than our chosen space.